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FOR IMMEDIATE RELEASE
Outcast Foods & Greenhouse Partner for a Zero Waste Future
Outcast Foods will upcycle pulp byproduct from Greenhouse’s juice processing operation into isolated dried fruit and vegetable powders for innovative, sustainable new products.
Toronto, ON – Two Canadian wellness companies have embarked on early stages of a partnership to ultimately eliminate millions of pounds of surplus food byproducts. “The process of cold-pressed juicing creates nutrient dense, high-value juice but results in a large amount of leftover pulp. Typically, this pulp ends up in landfills with a small percentage used in agricultural feed,” said Outcast Foods CEO Dr. Darren Burke. “However, our unique sustainable food technology can be used to recover high value nutrients, polyphenols and fiber remaining in the pulp and make it a valuable raw material for innovative and sustainable food products.”
Greenhouse has been working towards a zero-waste model since its inception in 2014, and when co-founder Anthony Green heard about Outcast Foods, he thought this might be a perfect solution for their pulp. “We produce hundreds of thousands of pounds of organic pulp byproduct every day. Previously we were sending most of it back to farms to be used as compost; now that we are working with Outcast, we can get creative and upcycle this valuable fruit and vegetable matter into exciting new products. Continuous improvement is central to our operations, especially when it comes to positive changes for the planet,” said Anthony Green, CEO of Greenhouse.
Outcast Foods uses a state-of-the art three step process to dry fruits and vegetables, immediately locking in the nutrients and extending shelf life to 3 years. The company mission is to create sustainable nutrition for health and the planet by altering our broken food system. “With more uncertainty in our food supply chain now than ever, it’s critical to find ways to reduce food waste; upcycling Greenhouse’s pulp will provide high quality North American fruit & vegetable powders that will end up in delicious and sustainable new products,” said TJ Galiardi, co-founder of Outcast Foods.
ABOUT OUTCAST FOODS
Outcast Foods has developed a technology that can turn surplus fruits and vegetables into high-value whole plant powders. This reduces food waste, decreases greenhouse gases (GHGs), and makes nutrients in food last longer. They work with farms, food brokers and grocers to convert misfit produce into natural health products, pet food and cosmetics. More information can be found at www.outcastfoods.com.
Greenhouse is an organic beverage company on a mission to offer widespread, sustainable access to plant-based nutrition of the highest quality. Founded in 2014 with a single shop in Toronto, Greenhouse now operates an SQF- and HAACCP-certified production facility and a handful of store locations and a direct-to-consumer delivery service in the Toronto area, and is distributed in hundreds of grocery and foodservice locations nationally. Greenhouse has been recognized with numerous brand awards including DesignThinker of the Year in 2019 and Strategy Brand of the Year in 2018, and was named a Top Startup by Linkedin in 2019. For more information visit www.greenhouse.ca.
For further information, please contact:
TJ Galiardi, Co-Founder & CMO